Hi! I'm Tania

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Working on a link-saving chatbot with Claude.

Senior UX Designer,

Making complex products more human and easy,

Designing clarity that supports growth and retention,

Always learning — exploring AI and new challenges.

Plarium

Redesign for Checkout management app

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Redesign for a legacy service for management checkouts and payment methods across different games. The redesign broke down a complex system into manageable parts, making it easier to navigate. Users now make production changes more confidently and report reduced stress.

Timeline 5 months
Methods User interviews, Value proposition canvas, Opportunity solution tree, Ideation workshop, User testing, Prototyping
↑ 0.3% Open to Start on checkout
↓ 20% Time to complete key tasks
↑13% Self-service actions
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Rork

Helping a reading tracking app increase Premium conversion

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Rork helps readers track time and finished books. Low Premium conversion showed users didn't see enough value, so we designed quick-to-build features that better met their needs — boosting engagement and Premium adoption.

Timeline 1.5 months
Methods User interviews, Value proposition canvas, Brainstorm workshops, user testing
↑ 3% Premium conversions
65% Premium feature adoption
Potential +7% increase after improving Name format
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Plarium

Improving retention for web store

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Web stores for selling in-game items help reduce commission fees from mobile platforms. However, strict platform regulations made designing the user flow challenging. With this feature, we improved the transition from the game to the web store and introduced a retention mechanic to encourage repeat visits and purchases.

Timeline 2 months
Methods AB testing, Google Analytics, Prototyping
↑ x1.5 Increased webstore traffic
↑ 2.5% Revenue share
↑ 6% Returning purchasers
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